Executive Corner with Dave Butler
All of us at Paciolan are so excited and invigorated to be back as an independent company. Our ongoing focus is to partner with you and provide the best available ticketing, marketing and fundraising solutions to help you sell more tickets, manage your business and maintain intimate customer relationships.
Build Your Events on Facebook
by Matt Kautz, Sr. Marketing Manager With all the hype over the complicated and expensive options for your social media activities, it’s easy to overlook the basic and free tactics. One of the easiest ways to monetize Facebook is to use their events application. This enables your fans to RSVP, invite their friends, and be [...]
Ad Retargeting Yields Big Returns for Cincinnati
by Adam Spratt, eCommerce Operations Specialist and Matt Kautz, Sr. Marketing Manager On average, 98% of all visitors to your website leave without making a purchase or entering an email address. Now, through the miracle of tracking cookies, in a process known as “retargeting” or “remarketing,” you are able to follow these valuable prospects online [...]
Simplifying Your Single Ticket Sales
by James Kim, Sr. Marketing Manager and Ellen Suwanski, Marketing Manager As the social media revolution is significantly increasing consumers’ time spent online, it’s important to make the ticket buying process as easy, convenient and enticing for your customers. While planning your single ticket sales strategy, below are a few tips to keep in mind [...]
PlayhouseSquare CEO Group Sales Program Drives over $1.4 Million in Sales
by Craig Ricks, Director of Marketing Overview As the country’s largest performing arts center outside of New York, PlayhouseSquare utilizes the arts to engage individuals and attract over one million guests per year to its 1,000+ annual events. In the last two years Playhouse Square’s innovative ticket office has worked tirelessly to achieve record setting [...]
The University of Hawaii Creates Reverse Auction for Football Parking
by Craig Ricks, Director of Marketing Overview Like many college athletics programs, the University of Hawaii has premium parking near the stadium with more demand than spaces available. Historically, the athletics department managed premium parking requests by mailing out individual letters to qualified donors by level. The donor would then opt in, and the parking [...]
Reserved Seats Ticketing v6.93 Features
by Michael Ruppert, Director of Product Management Version 6.93 was launched in beta on July 20, with the upgrade to MetroTix. Planning for this release began over two years ago, when the Paciolan product management team convened a Client Advisory Team (CAT) to help us determine the most valuable features to produce in the next [...]
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