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Marketing

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eMail Marketing
PACMail
Maximize your ticket sales through increased communication and customer awareness with PACMail. Promote online singles, season renewals, subscriptions, and sell out events and performances with last minute incentives. Real-time reporting features allow you to analyze and measure the performance and success of your email marketing campaigns.	Email Marketing enables you to: Increase ticket sales through targeted emails Save time and money on direct marketing campaigns Improve customer relationships through strengthened communication
Customer Relationship Management (CRM)
Paciolan’s CRM is designed to give you a 360 degree view of your customers’ ticketing, donation and purchase history to enhance each customer interaction and maximize revenue potential for your organization. This dynamic tool can be used to fuel an inside sales team, drive fundraising programs and exercise efficient contact management across multiple departments. With Paciolan CRM, call centers can effectively manage outbound sales campaigns and quickly sell tickets through an intuitive, integrated interface. This robust tool will also become the foundation for fundraisers to cultivate donor relationships and acquire new donors through ongoing campaigns.	Paciolan CRM workflow enables inside sales teams to: Assign a list of customers/donors to a sales rep to call and engage Take action and contact customers through a single, intuitive screen featuring all customer data Make a sale from the system and automatically utilize live, best-available seating Review key performance indicators to measure results via customizable dashboards

Consumer Reach
Paciolan offers a wide-range of consumer marketing programs to help you reach current and new fans and sell more tickets. Paciolan’s comprehensive email marketing, eCommerce and social media services help you sell more season tickets/subscriptions, mini plans/designer series, singles and post season tickets based on your needs. These services are bundled together with strategic consulting and best practices to help you maximize revenues. Paciolan also offers an affiliate program with Ticketmaster to list your events on Ticketmaster.com.	Benefits of consumer marketing programs: Leverage our consumer marketing programs to sell more Extend your market reach Capture new consumer data Sell more tickets via our affiliate program with Ticketmaster Paciolan pays the affiliate fee