Community Summit
Webcast Series
During PACnet 2005, many of you requested additional
contact to stay in touch with your peers throughout
the year. The Paciolan Community Summit webcast series
allows you to do just that: interact with your peers
in a virtual meeting room.
Topics and speakers are seeded by the community including
featured product information, best practices and market
trends.
Reduce Empty Seats with Ticket Marketplace
On June 7th 2005, Paciolan hosted its first client Community
Summit for college athletics. A leading industry analyst,
(Jim Kahler, Executive Director of MBA Sports Business,
Arizona State University) shared trends in the secondary
ticket market and how it is impacting the industry.
Paciolan clients that participated in the Summit included:
- Bob Carruesco, Assistant Athletic Director, Marketing,
Stanford University
- Zack Lassiter, Assistant Ticket Manager, Louisiana
State University
- Russell Hayden, Director of Athletic Ticket Operations,
Fresno State University
These guests shared their success stories and tips
how to:
- Execute tactics to retain season ticket holders
via an integrated ticket resale system
- Retain season ticket holders and drive game day
revenue
- Promote and create a unique brand for your Ticket
Marketplace
View
Recording
How to Use Email Marketing More Effectively
to Sell Tickets
On August 25th, Paciolan hosted its College Athletics
and Pro Sports Community Summit. Our leading industry
expert on sports marketing (Dan Migala, Publisher of
The Migala Report) shared how to use email marketing
to sell more tickets. Sharing best practices for email
marketing included Paciolan clients such as:
- Scott McLaren, Director of Sales, Marketing and
Ticket Operations, Georgia Tech
- Tim Messa, Assistant Ticketing Manager (previously
University of Oregon), Louisiana State University
Topics covered during the Community Summit included
how to:
- Offer the right incentives to grow your subscriber
base while minimizing opt-outs
- Provide the right offer and promotion to drive ticket
sales
- Effectively segment and target your customer base
View
Recording
Drive Ticket Sales with the Right Marketing
Mix
On September 27th, Paciolan hosted its Performing Arts
Community Summit. The opening act featured an impressive
industry expert (Roger Tomlinson, Consultant, ACT Consultant
Services) providing insights into how to use box office
data and patron behavior patterns to drive ticket sales
and marketing programs.
The Community Summit also featured two leading performing
arts organizations discussing how they implemented the
right marketing mix to drive online ticket sales. The
two Paciolan clients that participated in the event
include:
- David Greiss, Director of Sales and Marketing, Theatre
Under The Stars (TUTS)
- Caroline Fenton, Senior Analyst, Denver Center
for the Performing Arts (DCPA)
With their effective targeting of patrons with tailored
communications and usage of promotional techniques,
they have enjoyed significant increases in
- Online ticket sales
- Miscellaneous item sales (e.g., CDs, song books,
etc.)
- Expanding and capitalizing on their email marketing
database
View Recording
top |
|
|
