Performing Arts Holiday
Season Performance Program is Back
Paciolan is excited to announce the return of the Performing Arts
Holiday Season Performance program. Running from October 1st through
January 31st 2006, the program is designed to promote industry best
practices and promotional tools sharing aimed to:
- Help performing arts organizations drive ticket sales
- Improve patron management
Program Details
In order to help performing arts organizations increase their bottom
line this year, Paciolan has built a new "Best Practices"
website detailing tips and guides on how to:
- Maximize revenue
- Successfully promote events
- Acquire and retain patrons
To participate in the program, the following criteria will need
to be fulfilled by the performing arts organizations:
- Send at least three email blasts promoting online holiday season
sales
- Offer a giveaway to promote online ticket sales
- Review the new Best Practices website
Organizations with the top three highest online adoption rates
for their season programs will win e.Venue services or upgrades
credits. To help with their promotional efforts, Paciolan will offer
a check for $200 to all program participants.
Last Year’s Highlights
Last year, 17 organizations participated in the program, selling
over 344,000 tickets online (representing 27% of their total tickets
sold!). The top three program finishers (and their subsequent online
ticket sales) were:
- Denver Center for Performing Arts – 43% online ticket
sales
- American Conservatory Theater – 38% online ticket sales
- Theatre Under The Stars – 38% online ticket sales
These organizations implemented the following marketing tactics
to achieve success:
- Sent graphic rich e-mails (PACMail) to promote ticket sales.
- Captured buyers’ interests and information to cross-sell
future events through email marketing.
- Increased online presence by partnering with neighboring arts
organizations to post discounted “day of” tickets
on their web sites.
- Utilized Internet-only promotions and pre-sales (e.g., offering
$200 gift certificates, package deals including a limo ride, dinner
for two and two show tickets, etc.).
- Established affinity or e-mail clubs to increase potential patrons.
Program Participation
Contact your Client
Partner to participate.
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