Business Challenge: The Frank Erwin Center at the University of Texas wanted to enable customers to instantly receive tickets via print-at-home fulfillment. The box office also wanted to instantly validate tickets and record attendance data for all events.

Solution: The University decided to leverage digital ticketing and Access Management technology for all events at the Frank Erwin Events Center.

• Implemented Access Management

• Installed Access Management at the Frank Erwin Center for all basketball games, concerts, events and the Austin Wranglers games (arena football team).
• "The implementation went a lot smoother than we anticipated. The Access Management technology is very reliable and works great." Michael Bos, Manager Athletics IT Services.
  

• Enabled Instant Ticket Fulfillment

• Validate bar-coded tickets at the gate.
• Offered print-at-home tickets to alleviate the stress on the Texas box office by having fans purchase and receive their tickets at home.
• Scanned mag-stripe cards for students enabling them to bypass the box office and will call lines to pick up tickets.

• Trained the Staff

• Trained the staff to use the system in less than one hour.
• Educated staff how to reset the handhelds to be ready for a new event.
• Quickly trained greeters how to scan tickets at the gate.

• Enabled patrons to purchase print-at-home tickets reducing fulfillment costs.
• Scanned mag-stripe cards for students eliminating the need to print student tickets.
• Generated additional revenue by pricing fees based on different delivery methods.

• Track Real-Time Attendance

• Scanned every ticket for each event at the Frank Erwin Events Center. (Attendance is between ~ 16,000-18,000).
• Validated all tickets instantly at the entrance.
• Tracked attendance and no show data.
• Generated reports in real-time to view entrance patterns.

• Improve Operational Efficiencies

• Eliminated long lines to enter the building at the last minute.
• Increased the flow of traffic to the Erwin Center.
• Enabled greeters to "fan out" tickets and scan them consecutively for quick access.
• Equipped greeters with handheld scanners to ease staffing at high traffic entrances.

• Increase Sponsor Value via Print-at-Home Tickets

• Increased sponsorship value by increasing customer impressions via print-at-home tickets.
  • Secured sponsorship from Taco Bell.
  • Offered free crunchy Taco to all fans that purchase print-at-home tickets.
• Encouraged customers to use print-at-home delivery method.