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Insights - Q1 2005
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Theatre Under the Stars Expands their Offerings with 6.8  

Business Challenge: Theatre Under the Stars recently became one of the first clients to use t.Res and e.Venue version 6.8. The Theatre Under the Stars box office has long been an innovator, including being one of the earliest clients to roll out access management and print-at-home delivery. With 6.8, they implemented the following new features:

  • Print-at-home delivery from t.Res
  • Sell item packages online
  • Sell miscellaneous items online
  • Sell gift certificates online

 

Steps Taken

• Launched Print-at-Home Delivery with Their Phone Room Staff

  • Encouraged operators to offer this option.

Configured an Item Package

  • Package contains a Peter Pan matinee performance and children’s workshop.

Configured Gift Certificates and Miscellaneous Items for Sale Online

  • Items available include parking, show CDs, and flexible amount gift certificates.
 
Value Realized
• Expand the Use of Print-at-home Delivery from t.Res
  • Enable better customer service.
    • Offer an additional ticket delivery option for their patrons.
    • Allow patrons to receive their tickets instantly when ordering via the phone.
  • Reduce ticket fulfillment costs.
• Increase Revenues by Creating and Marketing Packages of Items for Sale Online
  • Offer packages containing complementary items.
  • Drive patrons to purchase additional tickets and merchandise by offering. packages including items.
  • Enables online sales of advanced marketing packages that previously could only be sold via an operator.
• Drive Revenues by Selling Miscellaneous Items Online
  • Increase revenues through add-on item sales.
  • Expand the experience beyond the event through show CDs.
  • Offers easier configuration than previously available event workarounds.
• Increase Revenues by Selling Gift Certificates Online
  • Offer flexible price gift certificates online.
    • Allow patrons to specify their desired gift certificate amount.
    • Simplifies configuration of online gift certificates versus workarounds using events.

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