IRVINE, Calif. and KELOWNA, BC (May 1, 2012) – Paciolan, a leading provider of ticketing and marketing solutions for more than 500 live entertainment organizations, announced today that it has renewed its partnership with ticketing service provider, Select Your Tickets, until 2019. Select Your Tickets supports multiple venues in Kelowna and Victoria, BC, including Save-On-Foods Memorial Centre, Prospera Place, Rotary Centre for the Arts, and Kelowna Community Theatre. Since 2004, Select Your Tickets has been using Paciolan’s venue enablement ticketing services, which have allowed its regional ticketing clients to extend their brands and sell more tickets to current and potential customers.

“We fully believe in Paciolan, so there was no hesitancy in renewing our partnership,” said Marlon Weidlich, director of Select Your Tickets. “The company provides an innovative solution with excellent customer service and proven innovation that help us stay competitive and successful. From ticketing to marketing to social media, Paciolan delivers it all and has proven to be a one-stop center for our needs.”

Leveraging Paciolan’s venue enablement ticketing services, Select Your Tickets has become the predominant ticketing brand and regional provider spanning two major cities – Kelowna and Victoria, BC. The services allow its regional ticketing venues and organizations to better control their brand, manage the customer experiences, and build lifelong customer relationships, all while maximizing revenue streams.

“Paciolan has enabled us to expand our regional footprint and increasingly offer more services,” added Weidlich. “Using the company’s suite of services and products has helped us secure incremental revenues through incremental ticket sales, not only from our client organizations, but from their subsidiaries as well.”

True thought leaders, Select Your Tickets was an early adopter of Paciolan’s new Mobile Ticketing solution and Facebook Connect module. Integrated into their ticketing pages and primary website, the Facebook Connect feature allows customers to buy tickets and share events with friends through Facebook to capitalize on the social nature of live entertainment — all while delivering a brand-friendly buying experience. Working with Paciolan, Select Your Tickets has been able to sell 80 percent of its single tickets online.

“Paciolan’s mobile ticketing solution and Facebook Connect feature allow us to offer value-added services to our regional ticketing organizations, while also delivering enhanced services to their customers,” added Weidlich.

“It’s been wonderful to see the incredible growth and regional ticketing success Select Your Tickets has achieved by leveraging our venue enablement ticketing services,” said Dave Butler, chief executive officer of Paciolan. “As early adopters of our mobile ticketing and Facebook Connect solutions, Select Your Tickets continues to stay on the forefront of new and innovative technology to best serve their customers.”

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About Select Your Tickets

Select Your Tickets is a ticketing company that was created in 2004 by RG Properties Ltd to provide creative solutions for its 6000+ arenas in Kelowna and Victoria, BC. We are currently comprised of two offices, one in Prospera Place (Kelowna) and the other in Save-On-Foods Memorial Centre (Victoria). In addition, we have an outlet in Kelowna’s Capital News Centre, as well as outlets in the Coquitlam, Burnaby, and Maple Ridge Planet Ice locations.

About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

IRVINE, Calif. (April 25, 2012) – Paciolan, an industry-leading provider of ticketing, marketing, and fundraising solutions to more than 500 live entertainment organizations, announced today that it has partnered with SSB Consulting Group and Kore Technologies to create a SQL-based data warehouse solution called Paciolan Ticketing Intelligence for its clients. Based on key performance indicators, Paciolan Ticketing Intelligence will provide Paciolan’s clients with real-time dashboards, cross-systems reporting and direct data warehouse access that can help them make critical, data driven business decisions. The solution is able to bring together information from multiple databases including the University foundation, merchandise, concessions, ticketing, marketing and fundraising sources. Armed with this data, teams and venues analyze sales and donation data, identify trends and tailor programs to maximize sales growth, enhance customer interactions and increase donation revenues.

“We remain laser focused and firmly committed to providing our clients with the most optimal solutions to help them efficiently run their organizations, increase revenue and be successful,” said Dave Butler, chief executive officer of Paciolan. “With Paciolan Ticketing Intelligence they will be able to better analyze data on fans, donors and customers, and make timely and impacting business decisions.”

Arizona State University Athletics is the first in college athletics to implement the smart analytics solution into their ticketing and fundraising systems.

“Paciolan Ticketing intelligence provides instant access to critical data, in real time that will help us better manage and measure our efforts through extensive reporting,” said Steve Patterson, athletic director of ASU. “This will enhance our ability to provide world class customer service to meet the needs of our fan base, while driving additional revenue.”

Paciolan Ticketing Intelligence enables organizations to integrate data from third-party systems, including data-append and lead-scoring services, as well as affiliated fundraising systems to provide sophisticated data analysis across a complex organization to aid revenue growth.

“We are excited about the opportunities to better understand and complement our sales and marketing programs,” said Steve Hank, Associate Athletic Director of ASU. “Now we can monitor our sales activity, compare fund development campaigns, and integrate marketing data into a single, visual dashboard to view progress and identify trends. This rich reporting will help us to cohesively manage strategic programs to better communicate internally and externally with our fan base.”

“We’re very excited to be partnering with Paciolan to provide its clients with our industry-leading data warehouse solution,” said Andrew Brodie, president of SSB Consulting. “With this solution, Paciolan’s clients will be able to quickly and easily analyze data and trends that can help them make better business decisions based on their unique needs. They can even view live reports through their mobile device including an iPad or smart phone for instant access to critical data.”

“Kore is pleased to be partnering with Paciolan and SSB as the MultiValue integration experts,” said Mark Dobransky, managing partner of Kore Technologies. “Using Kourier Integrator, our enterprise integration suite, we are able to provide near real-time updates to the SQL Server database used by the Paciolan Ticketing Intelligence solution.”

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About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About SSB Consulting Group

Strategic Solutions for Business (SSB) is based in Denver, Colorado. Our mission is to develop quality relationships with our clients by inspiring passion through our work ethic and enthusiasm. Our focus is to deliver high value to our clients with our software, skills, thought leadership, and involvement in the worldwide business community. SSB was born from the idea that consultants should be experts in what they do. Technology and management consultants should focus on one thing: helping their clients succeed. As such, we focus on the needs of our clients first and foremost.

Visit www.itbusinessconsulting.net for additional company information.

About Kore Technologies

Kore Technologies is a leading provider of enterprise integration, business intelligence and eCommerce Web solutions for MultiValue and Microsoft SQL Server databases. Founded in 1999 as a professional services and software development company, Kore specializes in providing business-to-business connectivity and best-in-class product integration with its flagship product–Kourier Integrator. Leveraging this technology, and Kore’s extensive experience with enterprise applications and database systems, Kore delivers solutions for integrating disparate applications, building data warehouses, and developing business intelligence solutions.

For more information about Kore Technologies, visit www.koretech.com.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

 
Arizona State University is using new ticketing technology to help streamline fundraising efforts tied to renovating Sun Devil Stadium.

The Pac-12 school is the first in Division I to use Paciolan’s Ticketing Intelligence, a data warehouse that consolidates information from ticketing, concessions, merchandise and university development systems into one platform.

Paciolan, Arizona State’s ticketing vendor, created the platform with business partners SSB Consulting and Kore Technologies.

Arizona State is raising funds for a refurb that will put a cover on Sun Devil Stadium. Photo by: FUTURE CITIES

Ticketing Intelligence was first adopted at the Rose Garden about two years ago, where ASU Athletic Director Steve Patterson was formerly the president and general manager of the Portland Trail Blazers.

In Tempe, as the school moves forward with a stadium renovation that could cost $300 million, athletic officials have direct access to real-time data on game days, enabling them to target their best customers for donations to the project.

As part of the system, Arizona State customized the technology to identify the school’s principal donors sitting inside the stadium. After their tickets are scanned, athletic officials receive a text message on their smartphone with those specific seat locations.

To gain more information on those individuals, ASU officials conduct a search through the Ticketing Intelligence Web-based service to view a list of their purchases at previous football games.

Accessing those complete profiles on season-ticket holders and other contributors gives an edge to ASU Associate Athletic Director Steve Hank in his attempts to set up one-on-one conversations with potential donors for the stadium renovation.

For example, knowing ahead of time that someone had bought an extra large Sun Devils polo shirt at the team store and a Coke at the concession stand at a previous game, Hank can arrive at a person’s seat with those items as an icebreaker for easing into talks about donations, he said.

“It is that moment of truth where you meet all the needs of the customer,” he said. “The real magic of this system is that it can take data from any source and make it available anywhere. I believe this is going to revolutionize college sports. It is the ultimate data collection system.”

The cost is about $12,000 to consolidate all systems tied to athletics and university operations into the Ticketing Intelligence platform, depending on the level of customization, said Dave Butler, Paciolan’s CEO.

Paciolan is providing the system to connect ticketing and athletic fundraising for free to its 500 college clients, Butler said. The additional fees to consolidate all systems cover Paciolan’s cost to pull together other databases for concessions and retail from third-party vendors and university development outside of athletics.

SBJ – Breaking Ground by Don Muret.
Published April 23, 2012, Page 1

IRVINE, Calif. and GREENVILLE, N.C. (April 18, 2012) – Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, today announced that East Carolina University (ECU) will be continuing its 20-year partnership with the company. During this time, ECU Athletics, ECU Performing Arts, and Student Life events will continue to leverage the integrated box office and online ticketing, Fundraiser’s Advantage and email marketing solutions to serve its fans and customers through a single, on-campus system.

“It’s been great working with Paciolan for the past 20 years,” said Terry Holland, athletic director for East Carolina University. “Our partnership with Paciolan helps us to reach our goal of offering Pirate fans, students and donors the best services and technology available in college athletics.”

For the 2012 season ticket renewal process for football and basketball, ECU is leveraging the 3D stadium and arena venue visualization system through Paciolan’s partner, Ballena Technologies. Through a rich, interactive, digital venue, fans can preview, select, and purchase their season tickets, as well as view parking options available at each of the venues. ECU plans to add the integrated Ballena technology to soccer, baseball and softball this summer using a universal map that will feature drop down maps, directions and parking for each sport.

“We’re extremely proud to be able to offer our fans these additional seating and parking services through Paciolan’s partnership with Ballena,” said Scott Wetherbee, assistant athletic director, marketing and ticket operations, at East Carolina University. “Paciolan continues to help us achieve our goals on so many fronts as we continue to elevate the services we offer our fans.”

Leveraging Paciolan’s Access Management scanning system, which provides detailed data on game-day attendance, ECU has achieved 50 percent print-at-home delivery for all single tickets, which helps the university save mail costs and decreases will call lines. ECU has also leveraged their digital ticketing system to serve its 9,700 member “Student Pirate Club.” As a member, students are provided a bar-coded membership card that gives them access to every football game. This summer, ECU plans to move 100 percent of all student ticket sales online, making this process fully digital from end to end.

To complement its digital ticketing strategy, ECU recently developed a season ticket booklet, which included bar-coded season tickets, parking passes and Pirate Club memberships – all included in one, comprehensive booklet.

Using Paciolan’s Fundraiser’s Advantage solution, ECU is able to maximize its donor communications to increase contributions. Integrated with the ticketing system, ECU is able to offer enhanced customer services to its season ticket holders and donors. For example, using a point system, ECU rewards priority points to donors and season ticket holders who attend events.

“We’ve been very pleased with the many benefits of Paciolan’s fundraising solution, especially the transparency of the point system,” added Wetherbee. “We’re able to track these points, as well as all donations and past history, and easily display the information to our donors when they log into their accounts. There’s so much we’ll be able to accomplish as we continue to evolve and grow our fundraising efforts, which is very exciting to us!”

“We’re proud to be working with East Carolina University as they continue leveraging our proven technology solutions to consistently achieve success with their athletics initiatives,” said Dave Butler, chief executive officer of Paciolan. “It’s been a wonderful 20-year partnership filled with many exciting accomplishments, and we look forward to continuing this trend for many years to come.”

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About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

IRVINE, Calif. and CHAMPAIGN, Ill. (April 12, 2012) – Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, today announced its partnership renewal with University of Illinois (Illinois), which now includes Assembly Hall, the university’s on campus arena that supports popular Broadway series, concerts, and athletics events. With the partnership renewal, Illinois will be extending its suite of Paciolan technology solutions to include the company’s Access Management scanning and digital ticketing for football at Memorial Stadium and Assembly Hall. Working with Paciolan since 1981, Illinois is the company’s fourth customer.

“We are very pleased to continue our long-time association with Paciolan,” said Mike Thomas, director of athletics for University of Illinois. “The cutting-edge technology and great customer service has been a terrific asset in our relationship with our fans. We are excited about the Digital Ticketing aspect of the partnership, which will efficiently streamline our ticketing process and provide better service to our customers.”

By adding Paciolan’s Access Management for football at Memorial Stadium, and Assembly Hall, Illinois will learn who attended which games/events, identify what tickets were used and tailor marketing messages and offers based on attendance patterns.

“We are very excited to be offering our fans Access Management scanning, which will enhance their experience and provide the university with important marketing data,” said Jason Heggemeyer, assistant athletic director for ticketing for University of Illinois. “As we look to the future, we’ll be relying on Paciolan as we explore ticket transfer and resale options, as well as delivery to student IDs.”

Leveraging the Paciolan ticketing system, Illinois sold more than 50 percent of all season renewals online through Fightingillini.com. The ticket office also sold up to 70 percent of all single event tickets online.

“Online ticket sales have helped us gain more visibility with our fans and provided a convenient 24-7 outlet for them to purchase tickets,” added Heggemeyer.

Illinois also leverages Paciolan’s fundraising solution, tFund, which is integrated with its ticketing efforts. With tFund, Illinois can more efficiently manage donations, track donor interactions and recruit new donors.

“The integration of the donor component and ticketing is a huge benefit and really allows us to operate as a solid, cohesive organization,” added Heggemeyer. “Tying ticketing and development together helps us to manage premium seating and reward our donors and season ticket holders appropriately, which is very important to us.”

Illinois, which recently took over Assembly Hall’s ticketing operations, will combine the arena business into the university’s ticketing system to save costs and increase operational efficiencies, while creating new cross-sell packages, and promotional offers for Illini fans and arena customers alike.

“It’s been wonderful working with University of Illinois to help them grow their season ticket renewals and online single ticket sales,” said Dave Butler, chief executive officer of Paciolan. “By adding our Access Management scanning solution for football, at Memorial Stadium, as well as Assembly Hall, we look forward to seeing Illinois enhance efficiencies of their ticketing operations, while creating a richer experience for all Fighting Illini fans.”

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About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

IRVINE, Calif. and EAST LANSING, Mich. (April 10, 2012) – Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, announced today that Michigan State University (MSU) has signed a 10-year partnership renewal with the company. With the renewal, MSU will be implementing Paciolan’s Access Management for football, stadium-wide, as well as its Customer Relationship Management (CRM) solution. MSU has been working with Paciolan since 1988.

“Paciolan is a trusted partner that enables us to offer innovative services that enhance our relationship with our fans, season ticket holders and donors throughout every aspect of our operation,” said Mark Hollis, director of athletics for Michigan State University. “We look forward to leveraging new tools provided by Paciolan to continue to raise the bar for all Spartan fans.”

A proven athletics progam, MSU won a share of the 2011-12 Big Ten regular season basketball championship as well as the Big Ten Basketball Tournament. MSU also achieved its second back-to-back 11 win season in football and won the Big Ten Legends Division, which earned it a spot in the first ever Big 10 Football Championship game, followed by a victory at the Outback Bowl.

After successfully implementing Paciolan’s Access Management scanning for basketball and hockey, MSU plans to extend this process to include football, stadium-wide, for the 2012 season. Once Access Management is installed, Spartan fans will also be able to resell tickets, or transfer tickets online to friends or family, if they cannot attend a home football game.

MSU will also be adding Paciolan’s CRM solution, which will allow it to enhance its ticket sales efforts, and efficiently manage relationships with Spartan season ticketholders and donors. MSU will also be able to accurately document every transaction and enhance its communications process to provide personalized services for each Spartan fan.

By enhancing the online experience and leveraging the Paciolan ticketing system, MSU secured record online adoption rates, including selling 100 percent of all student season tickets online and delivering all of the tickets digitally to their student IDs. MSU also drove 60 percent of all their season ticket renewals online and sold nearly 70 percent of all single tickets through the Internet.

Last year, MSU partnered with Ballena Technologies to offer an online reseating process complete with a full 3D rendering of the Breslin Center along with integration into the Paciolan system to purchase tickets. Because the process was such a fan friendly experience, the MSU administration decided to implement the online Ballena/Paciolan interface to handle seat upgrades and changes for football, hockey and basketball for each season moving forward.

MSU is also the leading college athletics institution in the country in the area of online display ad retargeting, which serves online ticketing advertisements to fans that browsed an event, but didn’t purchase tickets.

“We’re thrilled with our retargeting results which allowed us to deliver timely ticketing offers to fans,” said Wendy Brown, assistant athletic director of ticket operations for Michigan State University. “Through this innovative marketing technique, we’ve generated over $225,000 in incremental revenue with a return on investment of $43 earned per every $1 spent.”

“Michigan State has a proven track record of success with its athletics initiatives, and we’re very proud to be working with such a great program,” said Dave Butler, chief executive officer of Paciolan. “It’s been very exciting working alongside them as they continue to conquer new territory leveraging our industry-proven ticketing, marketing and fundraising solutions. We look forward to implementing our Access Management scanning solution for football and to taking their customer engagement to new levels with our CRM system.”

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About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

IRVINE, Calif. and ATLANTA (April 5, 2012) – Paciolan, a leading provider of ticketing, marketing, and fundraising solutions in performing arts, today announced that the Fox Theatre, a nonprofit arts organization and one of Atlanta’s premiere venues for live entertainment, has partnered with the company. The Fox Theatre will be implementing all of Paciolan’s solutions, including ticketing, marketing, fundraising, social media and Customer Relationship Management (CRM) to sell tickets, market its performances, generate revenue, and manage patron relationships.

“Partnering with Paciolan allows us to enhance our patrons’ experiences through rich technology and services tailored to their individual needs,” said Allan C. Vella, General Manager of the Fox Theatre. “Paciolan’s CRM solution, for example, helps us to marry our box office efforts with our back office systems by learning more about each patron and their preferences to create unique programs that better serve them.”

The Fox Theatre has the largest Facebook fan base of any nonprofit arts organization in Atlanta and was ranked the #1 non-residency venue worldwide for the decade by Billboard Magazine. Leveraging Paciolan’s advanced marketing services, including its social media tools and retargeting services, the theatre gains the flexibility to create special offers built around their rich heritage and community. Combining Paciolan’s PACMail e-mail marketing system, along with the other advanced marketing services enables the Fox Theatre to effectively communicate with its patrons, segment them based on purchase history, and deliver special offers.

“Paciolan affords us greater creativity to sell more tickets and acquire new patrons,” said Kristen Delaney, Director of Marketing and Public Relations for the Fox Theatre. “With Paciolan’s advanced social media and retargeting offerings, we are able to leverage unbelievably powerful programs to deliver each patron the right message at the right time.”

The Fox Theatre will also be working closely with Ticket Alternative, a regional ticketing services company also based in Atlanta, to offer phone room services and local outlets. Ticket Alternative will provide overflow in-bound sales and phone room services during peak times to enable all patron phone calls to be quickly and efficiently answered. The phone system is integrated into the core ticketing, marketing, fundraising, and patron management solution and each call is answered as the Fox Theatre.

“We are very excited about our new partnership with Atlanta’s Fox Theatre!” said Dave Butler, chief executive officer of Paciolan. “We look forward to working with them to enhance their ticketing, marketing, and CRM efforts with our industry-leading solutions to help them achieve their goals now and into the future.”

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About The Fabulous Fox Theatre

The Fox Theatre is one of Atlanta’s premiere venues for live entertainment. The Fox’s 4,678-seat theatre is booked more than 300 performances annually. An impressive range of events from Broadway to concerts to comedy, operas, ballets, and movies continue to attract over 750,000 visitors per year. In addition, the Fox is host to wedding receptions, trade shows, corporate meetings, and association functions in its fabulous ballrooms, lounge, and outdoor terrace. As a 501(c)(3) nonprofit arts organization, the Fox Theatre stands today as a fiercely protected National Historic Landmark and a nationally acclaimed theater, and it proudly celebrates its 83rd year in 2012. Tickets for all events are available at The Fox Theatre box office, at www.FoxAtlTix.com, or for group sales information contact the Fox Theatre at (404) 881-2000. The Fox Theatre is located at 660 Peachtree Street NE. Atlanta, GA 30308.

For additional information, visit: www.foxtheatre.org.

About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

IRVINE, Calif. and TORONTO, Canada (April 3, 2012) – Paciolan, a leading provider of ticketing and marketing solutions for more than 500 live entertainment organizations, announced today that it has partnered with TicketOps, a ticketing services provider to 300 venues throughout Canada and the US. TicketOps will be implementing Paciolan’s venue enablement ticketing services, including the company’s reserved seating solution, which will allow its clients to better control their brand, manage the customer experiences, and build lifelong customer relationships, all while maximizing revenue streams. In conjunction with the partnership, TicketOps will implement Paciolan’s ticketing and marketing solutions for Pacific National Exhibition, an organization that supports the Pacific Coliseum and serves visitors with first-class cultural, sporting and family entertainment events.

“We wanted the ability to offer our clients a reserved seating solution that delivers greater control and a high ROI,” said Hugh Hall, chief executive officer of TicketOps. “Out of the many companies we reviewed, Paciolan came out on top as offering the most robust software available for our existing clients, as well as putting us in a good position to grow our business by offering our services to new venues as well.”

For TicketOps, working with Paciolan, the ticketing service provider will now have the opportunity to grow its business by offering reserved seat ticketing and technology solutions to its general admission clients — many of which have larger venues with reserved seating needs.

TicketOps also plans on implementing Paciolan’s marketing services and suite of products that will enable its client venues to connect with their customers and ultimately sell more tickets. Some of Paciolan’s marketing products include email marketing, online display ad retargeting and the PAC social media platform. Combined with robust and powerful online ticket selling capabilities, TicketOps clients will also be able to cross-sell and up-sell events to their customers.

“As a thought-leading organization with a strong marketing vision, we are always looking for ways to enhance online ticket sales and the customer experience,” added Hall. “Utilizing Paciolan’s marketing services and product suite will help take our business development efforts to the next level.”

“We’re happy to be working with TicketOps and look forward to helping them grow their regional ticketing business by leveraging our venue enablement ticketing services and reserved seating technology solution,” said Dave Butler, chief executive officer of Paciolan.

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About PNE

Owned by the City of Vancouver, the Pacific National Exhibition (PNE) is a healthy and vibrant non-profit charity organization dedicated to providing over 3 million visitors a year with first-class cultural, sporting and family entertainment events. Founded in 1910, the PNE operates from a 114-acre site at Hastings Park, a multi-facility venue in Vancouver where the organization operates four activity streams: an annual 17-day Fair, Playland Amusement Park, maintenance and care of the Hastings Park site and management of the site’s year-round facilities. These facilities are utilized to celebrate a variety of hockey, amateur sporting, music, community, social, cultural and commercial events throughout the year.

About TicketOps

TicketOps, established in 2002, delivers customized ticketing and gift card solutions now to over 300 clients. TicketOps provides software, hardware and staffing for onsite, online and mobile ticket sales, delivery and redemption. The TicketOps team has been in the attractions industry since 1981. With up to date expertise, TicketOps can design each system to optimize revenue and customer satisfaction while at the same time reducing costs.

About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

South by Southwest Interactive — it’s the conference that blew up Twitter and gave birth to Foursquare … what next big things debuted this year? And, more important, what do they mean for venues?

Rather than the next big thing, this year’s SXSW produced two big themes: geolocation and social data.

Geolocation is nothing new. After all, Foursquare debuted at South by Southwest in 2009. But consumer applications utilizing automated geolocation are continually finding new ways to filter through social data and improve the user experience in real time. Specifically referred to as location-based discovery apps, they take advantage of ambient GPS technology to help you make new friends, browse nearby restaurants or find the best party.

Festival favorite Highlight, for instance, will send an alert every time someone nearby has a similar interest. These interests are gathered via the person’s Facebook account, so if you and I were both Mumford & Sons fans, and we happened to be walking next to each other, Highlight would let me know.

Glomper, another early favorite, constantly updates its list of “hot events” and helps you find cool things to do, based on where you are, how many people are there or have been there, and Facebook/Foursquare RSVPs.

From a marketing perspective, venues don’t need to focus on servicing any particular location-based discovery app specifically. Actively encouraging and incentivizing fans to “check in” is enough, because regardless of which one ends up achieving critical mass, the fuel that’s powering them is check ins via Facebook and Foursquare. Highlight doesn’t even offer the option to use their service unless you have a Facebook account. For venues where connectivity is an issue, explore the option of designated check in spots where connectivity is strongest. Fan photo booths where a picture can be automatically geotagged and uploaded to the user’s Facebook account via RFID tag, for instance, are as ubiquitous as skinny jeans at the hipster-heavy confab.

Backing up a step, it’s worth noting again that Highlight can identify that I am a Mumford & Sons fan and pair me up with another fan of the band when we are within spitting distance of each other, even though I have never taken any Mumford & Sons activity within the application. Even if I don’t “like” Mumford & Sons on Facebook, if I listen to their songs on Spotify, the program’s integration with Facebook’s Open Graph will record the data and share with Highlight.

Conversely, Spotify can now draw in data about what a fan said about Mumford & Sons at their live show. Facebook has therefore essentially built a giant data co-op for these applications to feed off of and into. Facebook ends up the ultimate winner, of course, since they get more traffic to their site, a better user experience, and more targeted advertisements.

These ads hold tremendous opportunities for venues. Rather than advertising an upcoming REO Speedwagon show to everyone who reads the entertainment section of the local daily, you can now target everyone who has liked REO Speedwagon on Facebook or listened to their songs on Spotify and lives within 15 miles of the venue. It doesn’t stop there. You can craft a marketing message for fathers who match all of those criteria and hit them with a clever headline like “Take It On The Run With Your Son. Take him to see REO Speedwagon today!” For bachelors, a message like “She Won’t Be Able To Fight That Feeling Anymore when you take her to see REO Speedwagon” might be more appealing.

This data also allows for smarter decisions. Booking shows, for example, doesn’t have to mean guessing whether an artist’s ticket sales in Los Angeles last year means that they’ll play well in Atlanta this year. Now, you (or, rather, one of the many SXSW startups) can troll through all of the social media chatter, likes, actions and mentions and see how much buzz the artist has been getting in Atlanta over the past few months, whether the conversation has been skewing favorably or unfavorably, and what the demographic makeup of those fans who are talking favorably about the artist tends to be. You can then compare that against the demographics of your own social media fans or followers, or against other markets. For instance, Mike McGinley of Los Angeles-based startup CitizenNet shared that when REO Speedwagon and Styx needed to settle who should close in an undisclosed market, management measured the buzz each band was getting and adjusted accordingly.

Ultimately, the opportunities of geolocation and social media data are one and the same. The Internet will be most frequently accessed through mobile devices and, with that comes a whole new level of opportunity to serve the right offer to the right customer at exactly the right time and place.

Matt Kautz is the Director of Social Media and Consumer Marketing at ticketing firm Paciolan in Irvine, Calif. You can follow him on Twitter at @mattkautz

Venues Today – April 2, 2012 by Matt Kautz

TMP Setup and Support Reminders

• Overview: Ticket MarketPlace is your ticket to secondary sales. This session will guide you thru the settings and options available in TMP.

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