PACNET
'07 KEYNOTE VIDEOS & PRESENTATIONS
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STREAMING KEYNOTES
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Monday
Keynote 1: Dave Butler & Jane Kleinberger
"Welcome to PACnet 07"
Dave and Jane discuss the Paciolan community, the state of the industry,
and close with an overview of the conference.
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Monday
Keynote 2: Terry Jones
Founder and Former CEO, Travelocity
"Leadership in a Wired World" Terry shows how Travelocity built lasting online relationships with their customers and how you can, too.
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Tuesday
Keynote: Michael Lewis
Account Director, Acxiom Digital "Email Marketing
Best Practices"
Michael demonstrates proven design, copy and implementation tactics
to maximize your email campaigns and achieve significant results.
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Wednesday
Keynote: Dr. Cliff Kurtzman
MyCityRocks "Marketing to the MySpace Generation"
Cliff covers new ways you and your venue can leverage “Web 2.0”
technologies such as Myspace, Facebook and YouTube to drive ticket
sales.
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PACnet 07: Presentations
Download presentations of sessions you attended during PACnet 07
and gain insight on sessions that you might have missed. All files
in PowerPoint (zipped for fast download).
Don't have PowerPoint? Download
viewer |
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EXECUTIVE TRACK |
| Generating Revenue Beyond Ticket Sales
Learn how to create incremental revenue from sponsorships and branded ticketing naming rights.
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Secondary Ticketing - Moving into Mainstream Usage
Learn emerging trends and keys for success in the dynamic secondary ticketing market.
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Leveraging Your Digital Ticketing Infrastructure
Learn how to harness your digital ticketing infrastructure to maximize your fan experience, drive sales and retain season ticket holders.
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| Strategies Behind Customer Loyalty Programs Learn how to reward valued fans and patrons with comprehensive loyalty programs.
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| Leveraging "Web 2.0" Technologies to Drive Ticket Sales
Understand how to tap into "Web 2.0 technologies," such as MySpace, Facebook, blogs, and podcasts to build your patron database and drive ticket sales..
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Revenue Strategies Learn the keys to drive incremental revenue through email marketing, item packages, promotion codes, Internet profiles, affinity clubs, regional ticketing and more.
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| Search Engine Marketing Hear how search marketing is becoming an important tool to help move distressed inventory.
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| TICKETING
TRACK
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| Ticket Fulfillment and Seat Allocation for High-Demand Events Hear how to effectively fill ticket requests and allocate seats for high-demand events.
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| Preparing for an Event and Other Access Management Techniques Learn how to make event day an enjoyable experience for your fans and patrons. Also, hear tips that will help you access data, run reports, and use checklists to keep your access management system running smoothly.
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| 60 Minute Training for t.Res Learn how to fully leverage key functionality in your ticketing system.
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| Packaging Events Hear how leading venues maximize ticket sales by effectively packaging and bundling events.
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| Introducing Paciolan's New Reporting Solution Learn how Paciolan's new reporting solution provides you with instant access to the information needed to effectively run your venue.
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Settlements Learn how to create settlement reports that will satisfy your promoters.
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| Introducing Microsoft CRM Learn how Microsoft's CRM offering helps you standardize your sales process, track communication with potential ticket buyers, and analyze the effectiveness of sales personnel.
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| CSI, Crime Scene Investigation - Managing Fraudulent Ticket Usage Learn about the tools and procedures to limit the use of counterfeit tickets, manage charge-backs and prevent fraud.
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| Benefiting from the Hosted Environment Learn more about the infrastructure of a hosted environment and hear how your peers reap the benefits of a hosted system.
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| Paciolan Tools for Sales Teams Join Paciolan staff to learn the "open seats" selling process, cart functionality, operator holds, and contacts to facilitate successful sales and customer service processes.
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| Insight into WBST - with Tips, Best Practices and Information About Version 6.9 Learn how to optimize your WBST selling environment including tips to run your box office smoothly.
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| 90 Minute e.Venue Training Learn how to leverage e.Venue to drive incremental sales with iProfiles, item packages, pre-sales and promotional codes.
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| MARKETING
TRACK
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| Generating Incremental Revenues Learn how to leverage digital ticketing, group sales, promotions, and PACMail to sell more tickets and merchandise to fans and patrons.
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| Acquiring and Retaining Customers Discuss and share tips on successful marketing campaigns to strengthen your customer base.
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| Optimizing Fees and Pricing Strategies
Learn proven pricing and fee strategies to leverage technology,
optimize your customers' experience and sell more tickets. |
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Access Management and the Digital Ticketing Suite - Featuring Secondary Ticketing, Transfers Print-at-Home and More
Learn the tactics required to effectively design and execute your Digital Ticketing strategy while empowering both you and your patrons to allow the fluid movement of tickets.
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| FUND
DEVELOPMENT TRACK
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| Advanced Development Strategies Hear donor cultivation strategies from leading venues. Session will review donor management best practices and the processes associated with incenting donors to increase their annual donations.
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| Seamless movement of Data in and out of t.Fund Learn how to easily import key donor information into t.Fund. This important session will help you build better solicitations, offer donors an online experience with developers and meet your overall donations objectives.
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| Managing Corporate Donors Learn how to maximize corporate donations by understanding how to set up organizations, track matching gifts and link organizations.
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Marketing to Your Donors
Discuss and interact with your peers as you learn how organizations increase online donations, implement elegant multimedia promotions, and use email marketing to meet yearly campaign goals.
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t.Fund Classes and Memberships
Learn tips to maximize donations by creating compelling membership packages, designing class levels and their associated benefits and implementing these programs to meet campaign objectives.
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| t.Fund Tips and Tricks Learn how to leverage your t.Fund system to maximize results such as adjusting transactions, gifting donations, tracking solicitors, managing canned reports, handling campaign inquiries and more!
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MUSEUM TRACK
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Managing Memberships Benefits with the Latest t.Gen Release
Learn how to sell member tickets and miscellaneous items online via e.Venue.
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Membership and Development Best Practices
Hear how to manage memberships from multiple systems including tips for importing and exporting member data seamlessly.
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Consignment Tickets and Gift Certificates
Understand how to successfully setup and manage multiple event types quickly and easily in t.Gen.
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Managing Event Setup
Understand how to successfully setup and manage multiple event types quickly and easily in t.Gen.
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| ADDITIONAL
SESSIONS
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| Managing Subscriptions in Today's Declining Performing Arts Market Hear and discuss how your peers combat the market-wide phenomena of declining season subscriptions.
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| Preparing for a Successful Event On-sale Learn the marketing and technical steps required to ensure a successful event on-sale.
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Realizing the Benefits of Digital Ticketing for Performing Arts Venues Learn how digital ticketing enables you to enhance your patrons experience while maximizing your share of their entertainment dollar.
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Donor-Based Ticketing Strategies
Understand optimal strategies for donor-based ticketing which ultimately leads to increased donation revenues and better service for your valued season ticket holders and donors.
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Building Promoter Relationships
Learn tips that will help you optimize promoter relationships in an interactive, forum-based session. |
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The CSTV/Paciolan Partnership
Hear how the partnership between CSTV and Paciolan empowers college athletics organizations to leverage their digital assets to increase online merchandise sales, ticket sales and advertising opportunities.
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Advanced Sales Understand how leading museums maximize ticket sales via multiple sales channels, including will-call kiosks, front-line box office staff and the Internet.
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