Promote

Once your revenue goals, incentives/promotions and renewal period are determined, it is imperative that you employ effective communication techniques to get the word out at the right time.

Use email marketing to reach your customers quickly and easily
The more you promote, the better your chances of getting your customers to respond

Four effective ways to reach your customers

• Email Marketing
Reach your customers quickly and easily

• Website
Leverage your “online box office” to promote online renewals

• Call Center/Box Office
Promoting the benefits of online renewals during each telephone interaction will drive customers to your website

• Press Release
Promoting your online renewal through a press release is an easy way to create buzz