Incentives and Promotions
Offer compelling incentives and right promotions to get your customers to renew online and pay with e.Checks.
Online incentives
- Reduce your online renewal fees: Make sure your online fees are less than or at par with other sales channels. *Contact your Client Partner to help you determine your ROI
- Ex: If your box office renewal fee is $20, online renewal fee should be less than $20.
- Offer a limited time discount: Give special incentives if renewing online during a specific window of time.
- Ex: "Renew by Friday at 9:00 am and receive $5 off your processing fee."
- Create an "everyone wins" incentive: Every person who renews online should get something cool.
- Ex. Prizes: Have something lying around the office that could be a cool prize? It could be the perfect giveaway...free magnet, media guide, unused posters, etc.
Online promotions
- Offer sweepstake prizes: Sweepstakes engender excitement for your promotion and are a cost-effective way to drive online renewals. Just make sure the prizes are what your customers WANT.
- Ex: Tickets to BIG rivalries, $100 shopping spree on your online athletic store, etc.
- Ex: Items your fans can't normally buy (e.g., autographed football, sideline tickets, trips with the team, meet and greet with the coach, tailgate party with the cheer squad and mascot, etc.)
- Offer Internet
early renewals: Getting many fans
to renew online before mailing costly paper applications is a
great way to save time and money. Compile a list of benefits and
incentives that online renewals will provide
- Reserve your seats before the "mad rush"
- Renew at your convenience 24-7
- It's fast, easy and secure
- Get immediate confirmation of your order
- Save time and ensure accuracy of your data
- Use email marketing: Drive your customers online by sending compelling messages and offers. Send multiple emails to elicit the best response.
- Announcement
- Reminder
- Final deadline reminder
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- The more your customers choose to renew online, the more time and money you save
- Offer incentives that your customers want (lower order fees and prizes that they can’t normally buy) to get them to renew online
- You don’t have to run the incentives for the entire renewal period
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