Press Releases

Announcing your online renewals through a press release is an easy way to create buzz.

Read this sample Press Release and then follow the steps below to create your own.

The 10 Steps to Writing a Great Press Release

1. Make sure the information is newsworthy
2. Tell the audience that the information is intended for them and why they should continue to read it
3. Start with a brief description of the news, then distinguish who announced it, and not the other way around
4. Ask yourself, "How are people going to relate to this and will they be able to connect?"
5. Make sure the first 10 words of your release are effective, as they are the most important
6. Avoid excessive use of adjectives and fancy language
7. Deal with the facts
8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address
9. Make sure you wait until you have something with enough substance to issue a release
10. Make it as easy as possible for media representatives to do their jobs

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