Measure

By comparing your database at the beginning of your campaign to the end results, you’ll be able to identify how many customers made the jump to online renewals.
Continually monitor the results of your campaign and make necessary refinements to offers and tactics by analyzing:

Increases in overall renewals
Increases in online renewals
Campaign costs to promote your events
Response and conversion rates of your communications

See how much your profits increased with online renewals and e.Checks by entering your actual numbers in the financial calculator.

USPS handles 293 million pieces daily --- your direct mailings need to be well thought out and distinctive to get attention
Direct mail typically generates a 0.5% to 5% response rate (source: Message Media)
Email (targeting existing customers) normally generates a 10% to 17% response rate. The more compelling your offer, the higher the response rates will be.
PACMail allows you to easily track open, click and transaction rates so that you can monitor your campaigns in real-time.

Campaign costs

Consider the following costs when analyzing your campaign to ensure a good ROI:

Email blasts – no costs, other than development time
Your website – no costs, other than time to develop
Mailings – printing, fulfillment and postage
Call Center – call costs and staff costs (if outsourcing)

Response and Conversion Rates

For emails, analyze:

Open rates – how many people actually opened the email
Click rates – how many people clicked-thru to the embedded URL(s)
Transaction rates - did your communication convert into an online season renewal
Bounced emails - check email addresses to ensure that they’re valid. If you have a high bounce rate, you will want to scrub the list and update it accordingly. People often change their email addresses every 1-2 years.

For your website’s effectiveness, analyze:

Visits – how many individuals visit your site, based on promotions, events and seasonality
Click rates – how many different pages they view, and for how long they stay
Transaction rates (if measurable)

For mailings, analyze:

Renewals resulting from sending the paper applications
Return mail - get the current address or pull from your database to reduce costs on future mailings

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