Marketing Calendar
Developing an internal timeline for your renewal process is a great
way to ensure that your plans turn into reality.
Outline milestones and key dates of
- New season set up in ticketing system
- Renewal application designs
- Ticket ordering guide
- Promotional materials and deadlines
- Publishing renewal applications online
- Testing renewal applications
- Staff training
- Web updates
- Communication dates (email, mailers, calls, reminders, etc.)
Develop a plan and execute
- Identify roles and delegate who is doing what and when
- Make sure that your plan includes
- Internet early online renewal period (Tip:
providing a longer Internet period will give you better results)
- Announcing online renewals three weeks or more BEFORE paper
applications are mailed
- Sending a series of graphic based HTML emails to remind
your customers to renew online:
- announcement (as soon
as your online renewal applications are set up)
- reminder (two weeks before the renewal
deadline)
- deadline reminder (a few hours or days
before the renewal deadline)
- Sending a follow up postcard
to customers who have not renewed online after a few weeks
- Mailing paper renewal applications to customers who have
not renewed online. Make sure that your paper application:
- Highlights how fans can renew online
- Includes flyer,
newsletter and postcard
inserts announcing online availability and incentives
(remember to show your fans that it’s easier and
faster to renew online and that they can win!)
- Does not include a return envelope
- Offer renewal extension online to fans who missed the deadline
*Contact your Client Partner to help you plan
your marketing calendar
< Back |
Top | Next
>
|
|
 |
- Make sure you outline your milestones and deliverables
- Put all of your activities into a plan and assign responsibilities and dates
|
| |
 |
|
|
Oregon's Timeline 1 |
Oregon's Timeline 2 |
|
|
|
