Internet Early
Save significant amount of time and money by getting as many customers to renew online before mailing costly paper applications (earlier renewals also translate into money in the bank).
Increase online renewals
Offer an online only period of 3 weeks or more BEFORE paper applications are mailed (Tip: providing a longer Internet period will give you better results).
- Send a graphic rich HTML email announcing the Internet only presale.
- If you can’t send HTML email, use the bulk
email process (customers can be given all of the information
they need to renew online)
- If you don’t have your customer’s email address, send a postcard
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- Save costs by only mailing the paper application to those customers who have not renewed yet
- Use the financial calculator to determine how much you’ll be able to save with online renewals
- Offer incentives that your customers want (lower order fees and prizes that they can’t normally buy) to get them to renew early
- If you’re offering early renewal incentives, you don’t have to run the incentives for the entire renewal period
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