| The Pac-10 conference leveraged the following tactics to achieve their results including:
- Early online renewals with bigger prize incentives
- Sent graphic-rich announcement emails linking directly to the
online renewal login pages
- Sent graphic-rich follow up email to fans who did not renew before the deadline
- Posted banners on their athletics website
- Offered online incentives (a chance to win)
- Away games tickets and travel
- Autographed football
- On field passes for a pre-game
- Meet and greet session with the coach
- The opportunity to conduct ceremonial coin toss at beginning of game
- Bowl game tickets
- Reimbursement of two season tickets
- Offered a special e.Check incentive (e.g., $5 discount)
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