| Cal utilized
the following tactics to score their high online renewal rates:
- Developed an event timeline for
- Publishing renewal applications online
- Testing renewal applications
- Collaborating with Paciolan's Internet Services Coordinators
- Reviewing and making needed changes to their website
- Mailers
- Emails
- Calls
- Did not send paper applications unless requested
- Made online renewals more attractive by charging more handling
fees for season renewals processed via phone or mail
- Included seat donation option in their online season renewal
applications
- Segmented linked and unlinked accounts and sent graphic-rich
announcement emails linking directly to the appropriate login
pages
- Sent graphic-rich follow up email to fans who did not renew
before the deadline
- Called non-renewers
- Posted banners on their athletics website
- Trained the box office staff so that they can walk customers
through the online renewal process if they called
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