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- Send graphic rich emails (PACMail)
to promote ticket sales
- Capture buyers’ interests and
information to cross sell future events through email marketing
- Increase online presence by partnering
with neighboring arts organizations to post discounted “day
of” tickets on their web sites
- Utilize Internet only promotions
and pre-sales (e.g., offering $200 gift certificates, package
deals including a limo ride, dinner for two and two show
tickets, etc.)
- Establish affinity or email clubs
to increase potential patrons
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