Maximize Revenue Opportunities

Discounts and Special Packages
Using the Item Packages feature in v6.8 is a great way to offer patrons customized show packages and compelling discounts to drive ticket sales.

How to Implement Discounts and Special Packages

1. Develop a Compelling Offer
Entice patrons by offering discounts based on the number of shows purchased

• “Buy 3 shows and get 15% off the third show”
• “Buy 6 shows and get 30% off the sixth show”
• “Buy 5 shows, get the 6 th for free”

Allow your patrons to choose their own packages

• “Buy 3 out of 4 shows and receive 15% off your entire ticket purchase”

Bundle high and low-demand shows to drive overall ticket sales

• Buy high demand show tickets now if you buy tickets to a low demand show
  
  

2. Determine the Best Patrons to Target
Target patrons in your database who meet one of the following criteria:

• Season subscribers
• Patrons who have purchased tickets from your venues
• Patrons who subscribe to your newsletter, email, etc. or are members of your affinity club
• Members of professional groups
• Corporate sponsors’ employees
  
  

3. Deliver the Message

• Include the promotion code in your targeted email blast(s) or electronic newsletter.
• Timing is everything: make sure you send your promotion code in a timely manner (i.e., a few days before tickets are available to the general public).
  
  

4. Promote It
Include the following in your email or newsletter blasts

• Showcase performances that will appeal to a specific audience
• Include photos, critics’ quotes, awards won, etc.
• Provide a short, yet compelling description of the performance/show
• Include a link to your events calendar
• Include a personalized greeting and a compelling subject line tailored for your patrons (e.g., “Get Your Wicked Tickets Before the General Public”)

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