Maximize Revenue Opportunities

Sell Miscellaneous Items Online
Expand your revenue by selling miscellaneous items online such as programs, CDs, parking, souvenirs and more. Offer packages containing miscellaneous items increase their appeal and drive additional revenue.

How to Implement Miscellaneous Items

1. Create a Compelling Offer
Entice your patrons with special offers to buy miscellaneous items individually or as part of an item package

“Buy a rare, behind-the-scenes production DVD of <show title> available only through <your venue name>”
“Buy 4 tickets to <show title> and receive a free original cast CD recording of the show”
”Purchase our special theatre package and receive two tickets, a parking pass and a show program at a discounted price”

2. Determine the Target Audience
Target patrons who meet one of the following criteria:

Patrons who purchased tickets from your venues
Patrons who subscribe to your newsletter, email, etc. or are members of your affinity club
Local corporations
Members of professional groups
Corporate sponsors’ employees

3. Deliver the Message

Make your Group Ticket Window link in your email blast or electronic newsletter prominent so that the recipients can easily forward the offer to their employees, friends and peers.
Include your offer details in your targeted email blast or electronic newsletter.
Timing is everything: make sure you send your promotion code in a timely manner (i.e., a few days before tickets are available to the general public).

4. Promote It
Advertise miscellaneous items on your home page, in email blasts, in newsletters and in mailings

Include the following in your email or newsletter blasts:

A short description of your offer details to grab your audience’s attention
Showcase items or packages that will appeal to your audience (e.g., photographs of miscellaneous items)
Include a personalized greeting and a compelling subject line tailored to your patrons (e.g., “Buy Exclusive Behind-the-Scenes DVD of Wicked Not Available Anywhere Else”)

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Increase package appeal by including vouchers for free items (e.g., “Purchase ‘A Night on the Town’ show package and receive a voucher for a free performance CD/DVD”)
Use Online Ticketing features to offer miscellaneous items for sale on your website
Miscellaneous items are easiest to sell around the holidays
Use PACMail to promote miscellaneous items to season subscribers, repeat and new patrons, professional groups, etc.
Sell miscellaneous items individually or as part of an item package