Maximize Revenue Opportunities

Sell Gift Certificates Online
Offering online gift certificates will enable you to foster new patron relationships with gift recipients. In addition, while your patrons will be able to enjoy stress-free shopping by avoiding crowds at the mall.

Gift certificates are especially popular during the holidays, and are a low-cost, simple way to drive additional revenues.

How to Implement Online Gift Certificates

1. Personalize the Purchase

• Capture all recipient details so customers can choose to send the gift certificate directly to their friends and family.
• Offer to personalize your gift certificates by providing the buyer the ability to include a note with their gift.
  
  

2. Tailor the Delivery Options

• Provide detailed holiday or special occasion delivery (e.g., birthdays, graduations, etc.) .This will assure patrons that their gift will arrive on time.
• Offer free shipping (via mail or print-at-home), or the option to FedEx the gift certificates to meet last-minute shopper’s needs.
  
  

3. Completing the Gift

• Allow the recipient to easily redeem their gift certificate by calling a toll-free number or going to your website to place an order (include your toll free number or website on your printed gift certificate).
• Make sure your gift certificates are valid for at least six months from date of purchase
• Make GC’s non-refundable and not redeemable for cash. This ensures that the recipient will utilize their gift in a timely manner.
  
  

4. Promoting Gift Certificates

• Advertise gift certificates on your home page, in email blasts, in newsletters and in mailings to your patrons that gift certificates can be purchased online.
• Promote in your on-hold message
• Educate your box office sales staff to mention their availability
• Print a poster and place it strategically where patrons will see it (e.g., near the box office window)
• Include an advertisement in your show programs
  
  

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