The Holiday Season Performance Program
Email Marketing and Print Media
Email marketing and print media campaigns can increase ticket sales, drive traffic to your website, attract new customers, and deepen patron relationships.
Email Marketing Tools and Tips
- Capture your patrons’ attention with rich graphics that showcase your brand and highlight promotional components
- Dramatically increase email response rates by sending a message with a compelling subject line and personalized greeting tailored to your patrons
- Ex. Subject line: "You’re Invited to Get VIP Tickets to Wicked"
- Ex. Subject line: "Get Signed Script of The Producers with Purchase of Four Tickets"
- Ex. Greeting: "Dear Steve," "Hi Jennifer," etc.
- Embed "Click Here to Buy Now!" buttons and links to your website address
- Offer rewards to increase response rates
- Create an affinity club (from your email database) to dramatically increase sales and strengthen patron relationships
Print Media
Leverage print media to create awareness and heighten visibility of your website, and to convert offline sales (i.e., phone, walk-ups) into online sales.
- Flyer/Inserts – Use flyer inserts or newsletter blurbs inviting patrons to purchase online and/or join your affinity club.
- Direct Mail – Create a series or "flight" of messages with a consistent theme to maximize the impact of your promotional campaigns.
- Press Releases – Announce your programs, special events and their associated benefits to the media with a simple, one page press release.
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- Grab your patrons' attention and
ensure the best response with a compelling subject header
in your emails.
- Keep your email communications few and far between. It
will make your campaigns more effective and reduce the odds
of patrons opting-out of your mail list.
- Since print media is a costly method, use it effectively
to convert your offline buyers into online buyers.
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