The Holiday Season Performance Program

Giveaway Tools and Tips
Drive sales this holiday season by offering patrons a unique giveaway. This promotional tool can increase your program’s effectiveness while rewarding patrons for visiting your online box office.

Giveaway Sweepstakes Examples
Tailor a giveaway to meet your patrons’ distinguished tastes and enhance their evening of entertainment. Below are a few examples you may consider:

Provide a holiday season gift package
- “Give the gift of entertainment this holiday season with a chance of receiving an intimate dinner for two, a bottle of red wine and a pair of tickets to Tchaikovsky’s Nutcracker. Click here for more details and enter to win.”
Offer a pair of tickets to the holiday season performance of your patron’s choice with a limousine ride to and from the performance

“Ride away in luxury by limousine before and after the performance of your choice. Visit our online box office for details and enter to win.”

Offer a gift certificate

“Create special holiday memories with a $150 gift certificate good for a unique night of entertainment on us. Click here for details and enter to win.”

Hold an exclusive cast “meet and greet “including a bottle of champagne following a holiday performance

“Share a toast with the cast of <show name> after their opening performance. Visit our online box office to enter to win.”

Offer a private wine tasting or dinner for two at a prestigious location before the performance

“Start your evening with a tutored tasting of exclusive wines and a magnificent three-course dinner for two at <restaurant name>. Visit our online box office for giveaway details and enter to win.”

How to Get Started
Contact your Client Partner today to strategize promotional giveaway ideas.

Note: There are several state laws and regulations surrounding giveaways. Clients are responsible for assuming that this program complies with its organization’s rules and regulations and for any tax or withholding required under law. Ticketmaster, Irvine claims no legal responsibility for your organization’s compliance of federal or state regulations and restrictions surrounding giveaways.

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Create urgency – provide a cut-off date to enter your giveaway and encourage patrons to buy early. Clearly communicate the start and end date of the giveaway.
Promote your giveaway through all of your marketing vehicles including your website, emails and printed materials.