Acquire and Retain Season Subscribers

Promote

Once you've planned your campaign, it is imperative to employ effective promotional techniques to deliver your message to the right people at the right time.

Online Communications
Reach patrons through the email, electronic newsletters, your web site and search engine marketing.

Offline Communications
Leverage traditional media to drive patrons online.

Use multiple media channels to drive site traffic.
Appeal to your patrons' interests in all communications.
Build a strategic communications calendar to market your site throughout the year.