• Single Ticket Sales

  • »  Maximize Single Ticket Sales

Your Guide to Selling Out Your Games

To plan and execute a successful football single’s campaign, use these how-to guides.
Define Determine Deliver

Define the Offer

Offering the right incentives and promotions will attract customers and drive ticket sales.

What is a compelling incentive or offer?
  • Discount on order fees
  • Prizes like autographed footballs or tickets to big games
  • VIP access to pre-sale tickets

The more your customers choose to purchase tickets online, the more time and money you save. Drive your customers to buy tickets and steer them to purchase online by following the methods below:

Follow this step-by-step guide to plan and drive online ticket purchases.
  • Online Incentive Steer your customers online to save time and money.
  • Internet-Only/Pre-Sales Generate demand by leveraging the internet.
  • Special Promotions for Low-Demand GamesMaximize your revenue potential with compelling incentives.
  • Group SalesImprove sales with group discounts.
  • Seat Maps/ViewsEntice customers to buy tickets online by giving them a view of where they’ll be sitting.
  • Print-at-Home TicketsDrive customers to print their tickets at home to reduce fulfillment costs.
Single Ticket Sales - Define the OfferSingle Ticket Sales - Define the OfferSingle Ticket Sales - Define the Offer

Tips
  • Offer simple incentives like discounts on order fees or prizes that your customers WANT but can’t buy like an autographed football.
  • Steer purchases online by providing pre-sale ticket access exclusively on the internet.
  • Tie the benefits of online ordering to ensure repeat purchases (i.e., more convenient, secure, open 24/7, etc.)

Determine Your Target
Once you define the optimal promotional offers you must promote them to the right audience.

Providing offers to specific groups will make them feel special and yield superior results.
  • Target GroupsIdentify groups to maximize promotional impact.
Single Ticket Sales - Determine Your TargetSingle Ticket Sales - Determine Your TargetSingle Ticket Sales - Determine Your Target

Tips
  • Target group types could include season ticket holders, alumni, donors, staff or faculty members.

Deliver the Message
In addition to offering compelling incentives to fans, it is imperative that you employ effective communication techniques to deliver your message to the right people at the right time.

  • Online Communications
    Reach fans through the email, electronic newsletters and your website.
  • Offline CommunicationsLeverage traditional media to drive fans online.
Single Ticket Sales - Deliver the MessageSingle Ticket Sales - Deliver the MessageSingle Ticket Sales - Deliver the Message

Tips
  • Use multiple media channels to drive site traffic.
  • Appeal to your fans’ passion in all communications.
  • Build a strategic communications calendar to market your site throughout the year.