FOR IMMEDIATE RELEASE
December 6, 2011 – SAN FRANCISCO – University of Kansas Athletics has paired with StubHub, the world’s largest ticket marketplace, and Paciolan, a leading provider of ticketing, marketing, and fundraising solutions to live entertainment organizations, to create a safe, guaranteed secondary marketplace for fans to buy and sell tickets to Jayhawks events. Backed by StubHub’s FanProtect Guarantee, each ticket transaction will be between fans and managed by StubHub.
The new online ticket marketplace partnership was negotiated by IMG College, the multimedia rights partner for Kansas Athletics, along with StubHub and Paciolan. This new process replaces the Kansas Athletics Ticket Marketplace, which had been in place for the past few years. StubHub and Paciolan collaborate on many collegiate partnerships; since the two companies began working together in August 2010, the number of its college partners instituting barcode cancel and reissue integration has tripled.
“Working alongside the University of Kansas is an exciting milestone in StubHub’s continued growth in college athletics, which now includes 26 premier college properties,” said Danielle Maged, head of partnerships and business development, StubHub. “As we’ve proven via existing agreements with many colleges, this technology integration adds another layer of protection to ensure all Jayhawk fans can purchase tickets on the secondary market with assurance.”
Paciolan’s leading software integration with the university enhances the overall fan experience. Whenever a fan purchases tickets online, they re-issue a completely new barcode, cancelling the old barcode and marking a seamless exchange of tickets. Combined with StubHub’s FanProtect Guarantee, this new product integration presents Jayhawks fans with complete protection from fraud and a stress-free purchasing process when buying tickets online.
“We think all Jayhawks fans will appreciate the added protection of a guaranteed valid ticket that will come with this integrated solution,” said Dave Butler, CEO of Paciolan. “This process provides season ticket holders with the ability to quickly and easily resell unused tickets, and allows fans to purchase great seats to Kansas basketball games. It is a tremendous customer service to Jayhawks fans.”
“This integrated solution will provide our fans with a safe, guaranteed, and transparent ticketing platform,” said Terry Mohajir, senior associate athletics director, Kansas. “We are confident this will provide fans with an improved secondary ticketing experience for Kansas Athletics events.”
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, University of Texas, and FedEx Field, along with over 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN, Tickets.com, and Paciolan.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.
About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.